About

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Paul began his career in independent film before transitioning into marketing, where he spent over a decade specializing in brand content and digital experience. At Instrument, he played a key role in building and expanding the content marketing function, delivering award-winning work for top-tier clients such as Google, Nike, Yeti, and Microsoft. Known for his innovative approach, Paul excels at pushing the limits of traditional briefs to create groundbreaking content. With experience producing work across the globe, he founded Day Shade Studio in 2024, where he leads the studio’s creative vision and operations. See more at Day Shade Studio.